The Bottom Line On Us

Our bottom line is your bottom line. We increase the sales and profits of our client companies by 25% to 2,000%… guaranteed!

Booth Morgan Marketing Innovation is the recognized leader in the disciplines of Marketing Fusion™ and Commercial Creativity™, methodologies of ideation, commercialization and marketing statistically validated to increase sales and profits of small and mid-size companies and professional firms by 25% to 2,000%.

Marketing Fusion is a powerful business building process that involves three steps:

MARKETING INNOVATION - Say Something Great: Every business can Say Something Great about itself and the products, services and experiences it offers to a defined target audience. This step involves identifying your most promising, most profitable customers and customer groups, and the MVP (Matchless Value Proposition)™ that will clearly distinguish you from your competition. In most cases, this step requires some level of innovation to either sharpen or enrich your MVP. Ninety-five percent of American companies and professional practices could increase their sales 5% to 15% by working through this step alone.

MARKETING STRATEGY - Say It Well: Customers don't have the time, energy or attention span to decipher implied or obscure benefit communications. Today, because of the deluge of marketing messages customers are exposed to, and the general level of skepticism in the marketplace, there is a need for direct, bold, unambiguous communication. The second step of the Marketing Fusion process ensures that the communications that support your MVP measure up against the three universal predictors of marketplace viability.

MARKETING FULFILLMENT - Say It Often: At a given point in time, less than 2% of any target audience is in "purchase mode." This means that having your marketing message intersect with a member of your target audience at precisely the right time is 98% improbable. This being the case, an effective system for regularly communicating with your target audience is needed. Step three involves identifying the channels and frequency of communications that will have the customers in your target audience recall your MVP at the precise moment their latent need becomes a patent need.