Isaiah the Profit Prophet™
Marketplace Viability Assessment

1) Is this a new Isaiah™ Marketplace Viability submission, or are you re-submitting a concept that we have already evaluated?

New
Re-submission. If re-submitting, please enter your
Isaiah™ case number here: - -

2) Which of the following BEST describes your submission?

A new product concept
A new service concept
An existing (i.e., already in market) product
An existing (i.e., already in market) service
A marketing communications piece (e.g., brochure, Web content, direct mail package, advertising copy, etc.)

3) What is the geographic scope of your market?

National
What country?

Regional
What region or regions will you be serving?

Local
What city or cities will you be serving?

Internationally
What countries will you be serving?

Internet

4) Certain limits may be imposed on your offering within the market(s) you identified above. Examples: (1) Only home owners buy home owners insurance; (2) Only swimmers buy swim goggles; (3) Only pet owners buy pet food; (4) Only boat enthusiasts subscribe to boating magazines.

Do you envision market place limitations being placed upon your offering?

No
Yes. If “Yes,” please describe, as specifically as you can, the group or groups that would most likely be interested in your offering.

5) From a benefit or utility perspective, what alternatives would your intended customer group(s) have if you were not in the market with your product or service? That is, if your product or service didn’t exist, what would your target customer group(s) most likely do to satisfy their need or want?

6) How difficult would it be for your target customer set to receive the same benefits that you offer from an alternative source?

Easy. Direct competitors offer similar benefits.
Somewhat difficult. Similar benefits are available, but they are difficult to access.
Very difficult or impossible. The benefits offered by the product or service described above are currently unavailable or are extremely difficult or expensive to receive.

7) Compared to other offerings that furnish your target customer group(s) with the the same or similar benefits as those you would offer with your product or service, what is the relative price of your offering?

My offering is, or will be, priced 10% above competitive offerings.
My offering is priced about the same price (± 10%) as competitive.
My offering is consistently priced more than 10% below competitive offerings.

8) Is your product or service new to:

The city or town in which you intend to market it.
The region in which you intend to market it.
The country in which you intend to market it.
The world.
None of the above.

9) Please cut-and-paste a verbal description of your product or service concept in the box below. Description requirements: All text, no graphics, no more than 1,000 words.

* A full written description of your commercial concept is a mandatory input to the Isaiah predictive model. The written word has a way of exposing weaknesses or oversights in a commercial concept. Often these weaknesses oversights prove lethal to the commercial viability of the concept. Words describe. Ideas lead. In turning your thoughts into words, your commercial concept will either emit a warm glow of freshness, clarity, usefulness and value; or be unveiled as a low-value, "me-too," impostor.

10) If your offering is a product, or has a product component to it, and a picture of it is available on the Web, please provide the Website address where it can be viewed:

11) Is your offering gender specific?

No, it is for both males and females.
Yes, it is for males only.
Yes, it is for females only.

12) Does the target audience for your offering fall disproportionately into any of the following age demographics?

Under age 20
Age 20 to 29
Age 30 to 39
Age 40 to 49
Age 50 and over

13) If your commercial concept has direct competition, please indicate the competitor by name and or website.

14) Contact Information: