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Lawrence Yun, Ph.D.

Dr. Yun is an economist by training and is a technical analyst for Booth Morgan Marketing Innovation. During a career that has included assignments in the private sector, government, and academia, Dr. Yun has acquired significant experience in program evaluation, performance measurement and optimization, applied statistical and econometric analysis, and survey design and analysis.

Lawrence's recent work includes modeling movie degradation for a major broadcasting company by employing the latest time-failure model. He has also studied customer satisfaction, customer retention, and customer valuation for large financial services companies (insurance, mutual funds, and credit cards). Here, he utilized causal path modeling to separate the "derived" importance from the customer's stated importance to pinpoint the key drivers of customer value. He has also worked on the development of input/output inter-industry forecasting models. Using the methodology developed by the Nobel laureate Wasily Leontief, Lawrence incorporated data from all the industry sectors of the economy with macroeconomic variables, including the changes in the money supply, consumer spending, investment spending, and government expenditure.

Dr. Yun's governmental assignments include estimating the efficiency of district IRS office tax collection efforts using the proprietary CrossPoint Evaluator; developing and evaluating the student loan consolidation model for the U.S. Department of Education using both statistical and operations research techniques; and analyzing the well-being of survivors of veterans and the efficacy of the VA administered employment training, financial counseling, and bereavement counseling for the Veterans Administration. Dr. Yun also worked in the former Soviet Republic countries as a contractor to the U.S. Agency for International Development for training local officials on privatization, economics of taxation, and financial market reform (including the development of the nascent stock market exchange in Almaty, Kazakstan). Lawrence also possess security licenses, Series 7, 63 and 65, and has worked for Prudential Securities.

At Booth Morgan, he employs sophisticated data mining tools, Causal Path Modeling and statistical software packages, and BMC's own proprietary statistical and operations research software.

Dr. Yun earned his doctorate in economics at the University of Maryland. His dissertation examined the life-cycle theory of the firm. The rates of return on investment were computed for the Fortune 500 companies over the life-span of the company cohort to support the theory that aging firms disproportionately misallocate their investment resources. His baccalaureate degree is from Purdue University in mechanical engineering. :: back to Our Team...Your Team