Our Team...Your Team

G. Mark Alarik

G. Mark Alarik is a principle in the Chicago office of Booth Morgan Marketing Innovation where he is responsible for staffing, general management and client performance.
Mark brings more than 25 years of experience within the database development and marketing communications disciplines. Mark developed his own database marketing firm in Los Angeles to primarily serve the financial services, and consumer products industries.

His experience also includes developing customer cross sell, retention, loyalty and prospecting programs. Currently his work in the area of the virtual data warehouse methodology is designed to enable clients to access disparate customer information, across the enterprise, through one system. This access to all important customer data provides a 360º view that is critical to maximizing client sales and profits.

Mark's client experience includes FORTUNE 500 organizations such as: Bank of America, Chase Manhattan Bank, Bank One, First Chicago, Carnation Company, Aetna, Jewel Food Stores, Wells Fargo, Prudential, Disney, and Kemper Insurance. :: back to Our Team...Your Team