Our Team...Your Team

Gerard F. McDonough - Gerard F. McDonough is cofounder and president of Booth Morgan Marketing Innovation, a strategic innovation and marketing firm that advises the owners of small and mid-size companies and professional firms. He also advises corporate governors of large public companies who seek to maximize shareholder wealth through customer value governance. :: learn more

Richard J. Frazier - Rick is a founding member of Booth Morgan Consulting and author of Winning the Race for Value (amacom, 1996). He is the former CEO and co-founder of CRS, Inc., an electronic information and research business which was acquired by the R.R. Donnelley Company in 1990. :: learn more

G. Mark Alarik - G. Mark Alarik is a principal in the Chicago office of Booth Morgan Marketing Innovation where he is responsible for staffing, general management and client performance. Mark brings more than 25 years of experience within the database development and marketing communications disciplines. :: learn more

George Kettner, Ph.D. - Dr. Kettner is the Director of Booth Morgan's Applied Research Lab. His work focuses on facilitating the strategic decision-making of top management, performance measurement, capital investment planning and analysis, customer profiling and market research, and other areas to support the decision-making of management. :: learn more

David P. Lucey - David has more than 15 years experience providing strategic guidance and marketing services to Fortune 500 companies including General Electric,
Hewlett Packard, SONY, Gannett, The Hartford, Citibank, Toyota, and Pfizer. :: learn more

David Wolfe - David B. Wolfe, author of Serving the Ageless Market (McGraw-Hill, 1990), is an internationally recognized consumer behavior expert and the creator of Developmental Relationship Marketing or DRM. :: learn more

Susan Cohen - Susan specializes in defining and delivering core value messages for Booth Morgan clients. At technology startup nFound, she was instrumental in establishing competitive positioning and communicating a compelling strategic rationale for this customer relationship enhancement firm. :: learn more

Alan Grogan - This information is being updated. :: learn more

Michelle Guillerman - Michelle Guillermin has 15 years experience in re-engineering, process management and internal controls with a special emphasis on the financial services industry. She was previously Vice President-Process Management at the Prudential Bank (a wholly-owned subsidiary of Prudential Insurance) where she managed the reengineering of Bank Operations as well as developed processes, systems and relationships which facilitated the interaction between and development of products offered jointly through the Bank and Prudential Securities. :: learn more

Keith Filzen - Keith is vice president, CTO of Booth Morgan Marketing Innovation. Keith has more than twenty years of experience working enterprise integration, migration, and network security issues commercially and for the U.S. Intelligence Community.
:: learn more

Lawrence Yun, Ph.D. - Dr. Yun is an economist by training and is a technical analyst for Booth Morgan Marketing Innovation. During a career that has included assignments in the private sector, government, and academia, Dr. Yun has acquired significant experience in program evaluation, performance measurement and optimization, applied statistical and econometric analysis, and survey design and analysis. :: learn more

Marybeth McDonough - Marybeth is principal of the New York office of BMMI and brings 22 years of financial, operational and internal consulting skills from three major service sectors – retail, healthcare and public administration. :: learn more

Kim Barnette, Ph.D. - A Ph.D. graduate in Operations Research from North Carolina State University, Kim brings with her the analytical tools and innovative research skills needed to assist managers in their strategic decision-making and planning. :: learn more