Product / Service Viability Assessment

If you can imagine it and describe it, you can prototype it for marketplace viability…IN NEAR-REAL TIME!

View Isaiah Sample Report

In discovering new value for you, Booth Morgan draws heavily upon the marketplace "wisdom" of Isaiah the Profit Prophet™. Isaiah projects the marketplace potential of any commercial concept - be it a product, service, advertising campaign, brand extension, direct mail appeal or sales presentation.

Isaiah is a sophisticated analytical and predictive model that is built upon millions of customer touchpoints and thousands of business initiatives in 100 industries. The Isaiah marketplace viability model was developed drawing its customer transaction input data from the second, seventh and twelfth largest commercial Oracle® databases in the world. Isaiah also drew heavily upon customer transaction databases of smaller companies in many industries. :: more on the Science Behind Isaiah

The predictive capability of Isaiah enables business owners and managers to "field test" the viability of a commercial concept at extremely low cost, low risk, in near-real time, and with great certainty. This capability extends the creative capacity of an organization tenfold, potentially transforming it into a profit machine.